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by zapita 3007 days ago
Account size and pricing are two different things.

The question is: are the $800k customers getting good value for that subscription, or are they looking at projected costs and thinking "we better switch to a competitor before this gets out of hand".

1 comments

The YoY growth rates suggest they're at least capable of convincing new business that it's good value.

(Though in enterprise sales, even amazingly poor vendors often get to re-bill for several years, until the exec who signed off on the subscription moves on and it becomes politically possible for people internally to admit to each other it was a stupid decision to sign up in the first place... So perhaps 2 years growth here is only telling the "sales capability" side of the story, not the "ongoing value provided" side...)

Right, that's what I've witnessed anecdotally: strong ability to sell, usually as part of a top-down "digital transformation" project with tons of agile development consulting and multi-year sales cycle; then a few years of abysmal results, covered up by the project sponsors, then eventually a purge once the sponsoring exec is replaced.
Heh - exactly.

And the other similar version: tightly fought procurement between two opposing vendors with different internal "sponsors". Winning vendor's ability to deliver is stymied at every opportunity by losing sponsor or their internal supporters. Then the few years of abysmal results happens in spite of winning vendors capability and efforts - same outcome plays out.