[jessaustin]

You're mostly right, I think, but I never actually heard Clinton articulate a theory of why someone would vote for her. Everyone had their own personal reason to vote for (or against) her, which one supposes is emblematic of our long-tail data-driven time, but did she ever come out and say e.g. "this is my vision of an idealist, emancipated America"?

I agree with you that such a vision is kind of a hard sell when compared with "Build the Wall!", "Lock her Up", and "Jobs!". Only the last of those base slogans ever appealed to me (not enough to make me vote for the cretin!), so I'm not disappointed that it's the only one that has happened so far.