I've been told by people who do this sort of thing that an algorithm change in the last 6 mos. or so has made organic buzz much harder to get going on FB without paying.
To a small extent. Yes, they make you pay to "promote" a post higher in a user's timeline who simply liked your page.
But I'm talking more about organic buzz, whereby for instance your friend shares something from a page or talks favorably about it. There is no option to pay to promote those shared posts. The priority of those shared post depends more on how good of a relationship you have with your friend and how much engagement facebook thinks it will get form it.
But I'm talking more about organic buzz, whereby for instance your friend shares something from a page or talks favorably about it. There is no option to pay to promote those shared posts. The priority of those shared post depends more on how good of a relationship you have with your friend and how much engagement facebook thinks it will get form it.