[jeffinpdx]

When I'm working with tech companies, the most frustrating concept is whether to blog. On one hand, the blogging zealots think blogging is this panacea and want to spend all of their time blogging about fun but ultimately irrelevant topics that generate traffic (e.g., "Why I Hate Ruby!" when they're selling software to banking execs). Or on the other hand, the curmudgeons are cynical about blogging because they "tried it once and it didn't work." The best advice I've received is every startup should try blogging at least once, but measure the results. Not just visits to your site or sign-ups from tire-kickers on P.H. who want to test your onboarding strategies. Did the blog post yield paying customers? If not, try another marketing strategy, but measure it too.