[r00fus]

First it used to be excitement, then "love to hate" with increased utility but ads, but then your parents and other family started joining and it became a chore and "meh".

The dilution of your newsfeed and privacy issues highlighted meant you got more for your money from Instagram/Snapchat/Whatsapp and you got better responses from tweeting your issues with @company. Most folks I knew at this point either claimed they didn't use FB regularly (ie, they probably still did but maybe only by habit) or just for FB messenger.

All the while the slow drip drip of privacy issues eroded trust.

So we're at the point where if you haven't dropped, the utility can be elsewhere and there's no love lost if you drop FB. FB is in Uber-territory here, some don't mind - but you no longer get weird looks when you tell someone you shut down your FB account. In fact, it's often a good conversation starter.

[stcredzero]

then "love to hate" with increased utility but ads

This is the best one-phrase summary of the decay and toxicity of Facebook I have ever seen!

Also: https://www.youtube.com/watch?v=rE3j_RHkqJc