[lsc]

I think "the cloud" has never had a solid, specific meaning, and it probably never will. I don't begrudge marketing and middle management their own set of jargon. Really, letting marketing and middle management have their own overly vague words can be good sometimes. If the boss asks you to put something "In the cloud" you have a lot of latitude to choose the solution that is most suitable for the situation.

Hell, maybe "cloud" will end up in the vague but useful category like "solution" I mean, sure, "solution" is even more broad than "cloud", but sometimes it seems more concise than "product or service" in a sentence, so it's still a word that I use sometimes.