[kalkut]

All of this is overreacting. People have the choice to leave Facebook or to accept the terms and deal with them.

This is some serious cognitive dissonance to expect to be free to share personal data but to still retain privacy regarding those. Anything you share with your friend can then be shared to a 3rd party. This is even true in "real life"

And data is not nearly as powerful as we make it to be. Populism did not win because of social networks, populism won because of increasing inequalities in both wealth and skills in a world where globalisation and automation are making more and more people uncomfortable about the future.

All data did is to identify who is who and sell them what they actually wanted. The problem is not about using data to understand audiences. It is about having people lacking enough common sense to actually check if they are told the truth. It is also about the eagerness of politicians to play with tribalism of any kind. Western democracies are responsible of those failures and they are trying to find anyone else than themselves to blame.

I left Facebook a few years ago and I don't regret it. I doubt that Facebook is worth it for most people and WhatsApp with SMS is enough for me. People more social that me could leave FB to go to Instagram though. So in any case Zuckerberg is fine.

The only way to beat Facebook is to give people an alternative they prefer. It is definitely not to try to scare them with data scandals most of them don't care about.