[downandout]

If their brand becomes toxic and all the advertisers pull out, how much runway do they have?

There are plenty of companies that will still advertise there. As long as the users remain - and that appears to not be a question, at least right now - there will be advertisers chasing after them. I am in charge of a relatively large Facebook advertising budget, and I can tell you that I would love it if, for example, half of the advertisers left. Facebook ad pricing is largely based on an auction model, and that would mean less competition and lower priced clicks. But I'd be stunned if even 0.5% of the advertisers left over this.

Mozilla is in a unique situation, in that the political views of its workforce seem to dictate many of its business decisions. That is not the case at most companies.

[fusiongyro]

Let me reinforce my earlier point: I am not predicting Facebook disappears tomorrow because of this scandal. However, I doubt it's the last big scandal, and I don't see a way for Facebook to unreveal their star killer base or disarm it. I am predicting slow decline for them from here on out, until they enter a heay death like MySpace or LiveJournal. Just because it appears to be a complete fixture in billions of lives today, does not mean it will be forever. We all lived without it 14 years ago.

"When building sand castles on the beach, we can ignore the waves but should watch the tide." -- Dijkstra

[vkou]

The thing is, MySpace died because it was replaced by Facebook.

What will Facebook's successor look like, and what makes you think it'll be any more human-friendly?

[vertex-four]

It looks a heck of a lot like any number of mobile messaging apps combined with subject-specific forums, in my circles. But we're relatively out of the mainstream - not in tech, but a different circle that hasn't wanted to be attached to Facebook for years.

Honestly, I think it's going to be "mobile messaging and X" where X is different for every subset of people. The mobile messaging allows you to keep contact details for people and keep in touch in a non-1-to-1 way through group chats, while the choice of X allows people to make a statement about what sort of person they are.

[downandout]

It’s certainly possible that you’re right. I just don’t think that this situation is the beginning of the end. It’s a big deal in the Valley, but I’m not sure how big of a deal it is elsewhere.