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by amirmc
3008 days ago
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You're basically saying that you don't believe advertising (or influence) works at all — which is bullshit. CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting). |
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No I'm not. I'm acknowledging that advertising has always worked.
>CBS and its ilk probably made a big difference compared to what was there before (radio?) and FB has has made an even bigger impact since (specifically with respect to scale and ability for fine-grained targeting).
I think you're over-estimating FB's ability to impact elections compared to being one of only 3 television channels. Particularly given the fact that we're not really talking about FB itself impacting the election, but competing parties utilizing the semi-neutral FB platform to advertise.