[pyjammas]

> Chipotle had tremendous negative press years ago from food poisoning issues and hasn't recovered since.

Chipotle is an excellent example of how this might affect Facebook.

I think Chipotle could have recovered from this scandal if not for the fact that many people were already less into the 'chain restaurant' thing (in particular 'millennials', I remember reading somewhere).

Of all the people I know, a shockingly small percentage actually uses Facebook actively. And just looking at my FB feed, it's become a ghost town compared to what it used to be. Many have moved to WhatsApp/Telegram/Snapchat/Instagram/etc. for their regular interactions, and mostly use Facebook for overt marketing/self-marketing purposes, if at all (events, business pages, etc.). And there's a surprising amount of grumbling about WhatsApp and Instagram being owned by Facebook, by people who I wouldn't characterize as the 'type' for this kind of grumbling.

The fact that Facebook is still used for some things, and that they own WhatsApp/Instagram might end up saving them, but I still wouldn't be surprised if, similar to the Chipotle situation, this is just that last push that many people need to ditch the FB ecosystem, or at least actively look for alternatives. And so far I get the impression that the WhatsApp/Instagram 'moats' are much more sensitive to disruption than FB is, or used to be.