[thisisit]

The question always is - Does the Average person own the problem(or care) to actually do something about it?

Most of the examples from above - Intel, UA, Wells Fargo etc had serious issues. But the average person didn't own the problem. Today if you talk to an average person about Intel's issues they will respond - Is my laptop/pc working without issues? If yes. Then I don't care, let Intel come up with a patch.

Chipotle on the other hand was a case of customer's owning the problem. In people's mind having a burrito from Chipotle posed a health risk. Hence, the bottom line impact.

If you tell an average person, and I did try, about how Facebook sold their data and the issue with Cambridge Analytics etc, they dint seem to care. The reason is while Facebook did let CA misuse the data, it didn't really "force" people to share their data -- this is an actual quote from a non-technical user.

So, as far as an average person is concerned, the question is - will Facebook change it's structure to make it difficult to share their location, last meal etc for some likes? If not, then they don't care.

[pyjammas]

You're quite possibly right, but don't underestimate the huge difference between 'some friend telling them about risks' and 'media hysteria'.