[PolandKid]

>>It's also completely possible (and this is my belief) that he eventually drunk his own Kool-Aid and came to genuinely believe that Facebook really was about making the world a better place by connecting people.

Possible is one thing, but there's no chance anyone with a micron of common sense could believe in that marketing tag line.

Facebook was a better, "cleaner looking" social network in an era of MySpaces, that's all.

The user profiling and data collection is the essential part to building audience demographics for better targeting ads, which they needed to compete with Google's PPC domination.