[evolve2k]

Addressing some concerns here (which I don't think will go away as you become more successful), consider registering as a Public Benefit Corporation or at least announcing that that is in your game plan.

Ref: https://en.m.wikipedia.org/wiki/Public-benefit_corporation

For background:

A Public Benefit Corporation makes it explicit legally for corporations to act morally, ethically and responsibly in regard to society, the environment, the natural world and the world at large.

The Certificate of Incorporation must list the company's altruistic goals and overall mission statement. However, in every other manner, the structure of a Public Benefit Corporation can mirror the structure of any type of Corporation.