[dig247]

I feel a bulk of it is just marketing hype. Certain things don't scale well, but they sure sound good and shine bright. Snow flakes and bad math, Let's IPO and pass it on to retail investors.

Bringing production closer to the point of consumption/end user does indeed make sense. All the inputs in an indoor growing environment definitely twist things up once you really do the math. Vertical outdoor would make more sense. As soon as you incorporate HVAC, lighting, growing media, hydro set up, rent in urban areas, cost of human labor, nutrients, water purification/recycling, genetics, dehumidification if required, pesticides, air filtration, opex, and on it goes...it becomes rather messy and impractical in the short term.