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by wuliwong 3020 days ago
I've seen other attempts to build a community around this demographic before. One I really liked, I even found someone on there and we built a nice project together, though I forget the name.

Do you recall what you focused on when you started? What do you think led to your success and traction?

I find this stuff fascinating when there seems to be an idea that people want to happen but no has been able to get it right. Then finally someone (or some people) crack the code.

2 comments

Long day, finally back. The key was a combination of (a) identifying the right audience, (b) finding a distribution channel that could consistently reach them in large numbers, (c) creating a product ideal for that audience and distribution channel, and (d) parlaying that traffic into its own community. And not necessarily in that order.

The answer to those questions turned out to be (a) developers who want to self-fund profitable online businesses, (b) Hacker News, (c) interviews with successful developer founders willing to tell their story and share revenue numbers in the open, and (d) getting readers onto a mailing list, then sending them links to interesting forum threads every week for a year.

Lest I seem smarter than I am, this analysis is being done with the benefit of hindsight. I did not have 100% of this stuff planned from the beginning.

I put my whole history up here: https://www.indiehackers.com/product/indie-hackers. I've got to run, but hopefully will remember to come back and edit this comment to respond to some of your questions!