But if they claim to be a dishwasher company, and they started with making dishwashers before eventually pivoting to clocks, you don't call them "rebranded as a dishwasher company". Rebranding implies a certain temporal order that does not fit here. Some people get hung up on bad arguments getting used for a good cause, I'm one of them.
Yes - FB does all the things it does because it wants to sell your data off to Russia. That is its mission statement. Awesome right since that is what you want to hear. Lets go back now - party is all over.