But many people use Google Search, Maps, Mail, Analytics... And of course the endless tentacles of Adsense, Adwords, Recaptcha, Doubleclick.
In my opinion the reach of Google, and therefore their ability to cause harm, is even greater than Facebook's, and beyond the veneer of perceived benevolence they are just as unethical.
The reason Google isn't getting much backlash is because they played their cards right. They're much more discreet, their ads look like any other ad except for the tiny adsense symbol, they give the appearance of a free, open search engine etc etc. How many people know that the search suggestions don't really reflect the most popular terms? How many know that Google will go through your emails to pick up information about you? How many know that they actively derank websites, essentially deleting them off the internet, based on political choices?
It's also quite possible that people aren't aware of critisism against Google simply because Google chooses to hide it. They're that powerful right now.
In my opinion the reach of Google, and therefore their ability to cause harm, is even greater than Facebook's, and beyond the veneer of perceived benevolence they are just as unethical.