[dokem]

People don't really care about pop celebrities, they might as well be fiction characters. If I were to make the same, rather tame, would-you-rather joke with a group of friends does that mean I 'make light' of domestic violence? Is it not possible to make a joke that ignores the subtleties and nature of a complex subject for the sake of a cheap laugh? People know where the line is, this isn't it, and no one cares when multi-millionaires with nothing in common with anybody hit each other. The world continues to turn...

[bshepard]

It seems that many people do care about celebrities, and that if you want to understand the world, understanding celebrity's function is part of that. A useful place to start thinking about why celebrity matters is Max Weber's conception of charismatic authority.

[pjc50]

"with a group of friends" and "in a global advertising campaign" are completely different things.

People ought to care more than they do about domestic violence, regardless of how wealthy those involved are.

[lopmotr]

I think this is the line but it's an arbitrary inconsistent line. People still shoot each other in video games, even with characters based on real people. That's OK though because murder isn't as bad as slapping, or something.