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by pg 5767 days ago
I've found the best strategy (as with most words) is just to use the word the way it's used in standard, educated usage.

In standard usage, a startup does not mean any newly created company. It means a newly created company designed to scale dramatically. Most of the 20 million businesses in the US are not startups, because they aren't designed to scale. They're either service businesses or niche product businesses.