[nostrademons]

FWIW, my mother certainly doesn't know what it is, and I just asked my wife and she has no idea. I'd heard the term in the rehabilitated, Sam Bowman sense, but had to go look up the Wikipedia page to see what the controversy was about. I don't particularly identify with any of the labels of mainstream (is there such a thing anymore?) political movements.

It's a really common mistake to assume that the people you hang around with are representative of all people. The U.S. (let alone the world) is a really big place, and we don't all read the same media anymore.

[aluhut]

Alright, let's say here in Europe...although that doesn't make you and your wife look quite good here. I guess this is where the Europe vs. US memes grow. I mean, do you watch news? How could you have missed what were the poster words back then?

However,

> They may not themselves want to adopt the label (particularly in front of their own customers, who bring their own baggage associated with it), but they'll be sympathetic to the ideas.

still stands here. Just from a quick lookup on wikipedia, you got to this statement. So if this is even obvious to you, we don't really have to talk about any kind of rehabilitation. The real issue would be some terribly bad informed people.

[nostrademons]

Both my wife and I watch (well, read) plenty of news. Sometimes even German news. Neither of us particularly care how we'd look in Germany or the rest of Europe, though, since we have no intention of living there.

I'm reminded of something that I think I read here on Hacker News: if you want to see how you're being manipulated, read another country's newspapers. Not because they tell the truth, but because the propaganda in them is directed at the country's own inhabitants, and so it'll have no emotional importance for you. I look at the term "neoliberal" and view it neutrally, because the propaganda around it never really caught on in the U.S. out of certain very niche circles.

There are undoubtedly similar terms & issues in the U.S. where we get very much up in arms but an outsider would be "what's the big deal?" You could probably tell me what they are a lot better than I could (assuming you read U.S. news media), but I'd bet that things like "single payer", "gun control", and "social democracy" make the list, where half the U.S. population considers them a dirty word while most of the rest of the developed world is like "Duh, these are obviously good ideas. Why do you kill your own citizens?"

[aluhut]

I don't consider myself or my mother a person that would have gone to the Occupy events back then.

> things like "single payer", "gun control", and "social democracy"

You may be aware that many over here are interested in US politics and culture. It's a historical thing but it's also quite entertaining. I can say that I'm more interested and know more about what's going on in the US then in France or the Netherlands. At least most of the time. We are aware that those three things are being perceived differently by pretty much half of your population. This is nothing abstract here.