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Imagine that you run a charity. Your job is to save lives. Should you spend every penny you get on medicine and spend nothing on IT? Of course not. It's impossible to run a charity like that. You must have computers, and you would prefer it if they are fast and reliable. You choose to divert some money from your programs to have efficient administration.

Now imagine the cost of flash doubles. You're forced to choose between "less storage, slow storage, or less money for other things." All of those options mean more death.

Flash storage can be more important than medicine for the sick or food for the hungry.