[gordon_freeman]

One thing I've noticed is that when I'm listening to Audiobook and doing multitasking (working on computer, driving, etc.), the retention rate is usually very low. But if I am solely relaxing and listening to an Audiobook while not doing anything else then the retention rate tends to be much higher. The good thing with Audiobook is that the narrator can make the experience alive by his/her style of narrating which we would not get with merely reading the book.

[Naritai]

I wonder what the retention rate would be if one tried to do laundry while reading a traditional book :)