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	by eitland 3025 days ago
	> Does anyone else remember the days when "No one ever got fired for buying IBM" was true? You might pay a little extra, but it was never a total fail to use IBM products. I never though of it that way but rather as a CYA move.

1 comments

And an integral component of a FUD strategy.

Employed elsewhere (o hai msft) but originated, under that particular acronym, at IBM.

The cconcept itself can be traced back at least as far as Sun Tzu.

I'm intrigued about the Sun Tzu history - could you expand a bit more?

The doctrine is scattered throughout the work, and much of the expansion is in commentary, ancient & modern

But: "All warfare is based on deception."

(And following, as below.)

Also on the use of spies.