[013a]

I agree. The biggest annoyance with Blue Apron is planning your deliveries. There might be a week you were planning to skip, for cost reasons or "too busy to even cook" reasons, but you forget until its too late. Or, you might forget to go in and select the recipes you want, so you get a couple good ones and one that you never would have ordered, wasting at least $20.

But I think it depends on the cost of these in-store kits. It does remove the huge convenience advantage, but I still like the idea of meal prep kits. The problem with in-store is that this space is so easy to compete in, and now you're asking to go up against every other company that can find space on a store shelf, which is easier than maintaining a delivery network.

Blue Apron's food isn't especially high quality and the recipes aren't especially amazing. They're great, but not great enough that I wouldn't switch to a competitor if the price or quality was better.