[kevintxwu]

By aligned incentives, we mean aligned incentives that are integrated into the business model.

Any business has a good reason to treat their customers well because that results in future business, but you wouldn't necessarily call something like a restaurant an aligned incentives business.

We've seen from our perspective that the lack of aligned incentives in the business model itself leads to ineffective solutions. A good portion of our students come to us after already having gone to their career services centers and realizing they want more help.

To be clear, I still think career services centers and the counselors that help run them are doing good work. However, one counselor using intuition and anecdotal evidence to advise hundreds of students just doesn't work very well.