[makomk]

That does indeed seem to be what they're doing. For example, they're intentionally still allowing ads for Contracts for Difference, rolling spot forex, and financial spread betting (with some restrictions). Those are sophisticated financial products that probably shouldn't be used by normal consumers, and they're being marketed to that group via YouTube and Google ads by the exact same companies that have been marketing cryptocurrency trading, often via ads that bury the fact they are CfDs in the small print.