[noobermin]

You can always find a sucker, but the hope is that education will greatly reduce many of those suckers.

The thing is there still are many scams that are in plain sight, things like fad diets, weight loss products, and on and on.

[afarrell]

The medium makes a difference. Lots of people wake up and the first thing they do is turn on their smartphone, consuming advertising at the time when they are least capable of critical thought.