[aplorbust]

"A strategy devised by Myhrvold the salesman was just as significant. He laid it out in a memo to Gates in 1992: "Regular upgrades are important for both revenue and loyalty...A feeling of progress and improvement is necessary to keep users loyal...and an important way to produce revenue. Upgrades are the closest thing we have to an annual fee or subscription."

source: Profile of Nathan Myrvhold https://www.1843magazine.com/content/features/myth-buster

[dvfjsdhgfv]

Except that in this case they get the opposite result: people are just getting more and more angry.