[mful]

I don't know that this is true for all users — there is logic to asking for payment details when motivation is highest, which is often before putting in a couple hours building a page. Putting down a credit card might also improve customer success, as that will help motivate the customer to finish on your platform, rather than forgetting about it for a month before going to Squarespace because they can barely remember your where they started building the first version...