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Tip for @lawrencewu Real-estate investors are not looking for houses in the US and Canada. They're looking for investments in Los Angeles, or Kansas, or Salt Lake City, or Arlington Virginia, et al. If you're sending deals to someone in Arizona, for New Hampshire or South Carolina properties, they're overwhelmingly going to fall flat. Whenever you have the listing breadth to do it, you need to segment the emails down closer to the end user location, or at least make that an option when they sign-up. If I'm looking for a real-estate investments as a normal tier investor (ie I'm not super rich) that might own between one and a few properties, and I live in Boston, I am not investing in properties in Phoenix outside of unusual circumstances (eg the great recession, or going in with someone I just happen to know from there that will handle things locally in Phoenix). I'd probably go further and suggest you knock down the pin for a specific market first, before sending out broad spectrum listings spanning the US in an email list. Starting out beyond that narrow focus, imo, dramatically increases the odds of failure, that you never properly connect to your email receivers (they don't get enough properties for their local interest, and dump your email list). |