[wjr]

Nope, those two are managed & planned separately.

The reason is:

- Marketing is running usually specific landing pages that are tailored to the campaigns we have going at the time. Having them hosted via a 3rd party, allows the non-technical people to change, update & publish changes to the copy, tracking codes & design on the fly.

- The "app" landing page in most cases is the registration/sign-in page.

Both of these sites are tracked via the same analytics tool to understand the breakdown of the marketing/onboarding funnel.

It's worth hiring a marketing agency if you have the revenue/funding to spend on it, since most likely they can handle a larger number of marketing experiments running at the same time, compared to an internal team.

However, if you're early stage, I definitely recommend doing it all yourself, the more you learn the better down the line when hiring someone to do the work for You.