[ohf]

Yet, "looking for qualified female developers" sounds patronizing at best, and brusque at worst.

We need more girls in the field by cultivating different career ambitions.

[gowld]

Calling women "girls" is more patronizing than looking for qualified candidates.

[jazoom]

I'm pretty sure ohf was talking about cultivating career ambitions in school girls. Yes, they are girls.

[gregknicholson]

I think they did actually mean “girls” — we need more kids tinkering with tech and wanting a career in it.

[rifung]

Is it patronizing even if we also call men boys? And can you explain why?

[rvo]

Why is it patronizing? In media and film, such requests are frequently made.

[InitialLastName]

In media and film, the gender of the employee makes a much bigger difference to the product. As an example, I'm sure female models are more effective at selling bras than male models.