[Dunbar]

I find it interesting that he compares the value of phone apps to the value of the mobile web. There are thousands more apps than the user can process, and the majority of apps that the user downloads will be abandoned/forgotten within a few hours/days.

It sounds a lot like the internet in general, to the extent that App stores could be considered a transient analogue to a gated internet. Thousands of apps/sites all struggling to attract the attention of users.