[mirkules]

According to the company's documentation it is basically (hah!) a pH 11-12.5 solution of sodium hydroxide, aka lye: http://phurwater.com/wp-content/uploads/2015/12/MSDS-Cleaner...

You can call this water insomuch that it contains water (kind of like wine)

[kerkeslager]

So basically, you can pay $22 to have them mix an unknown amount of NaOH into 32oz of water, or you can buy 5 lbs of NaOH off Amazon for $19[1] and mix it into water yourself. A lifetime supply of "phurwater" for less than the price of a single bottle, without even shopping around--this was the first search result on DuckDuckGo.

What incredible crap.

[1] https://www.amazon.com/Grade-Sodium-Hydroxide-Micro-Beads/dp...

[Karunamon]

200 PPM if their MSDS[1] is to be believed, but damn. This is the best marketing I've ever seen for the most inane product this side of a dodgy ICO.

[1]: http://phurwater.com/wp-content/uploads/2015/12/MSDS-Cleaner...

[raverbashing]

"A fool is born every minute..."