[dcnstrct]

I'm sorry -- as an advertiser who manages large budgets the claim that a global network with rich audience data and precise targeting is worthless is quite silly and not in touch with the reality of most online business models.

Google is currently the king but Facebook is building the hooks to make it an even larger force for ad revenue.

[rblion]

The data and the platform might be there but...was Facebook intended for connecting and sharing or liking and buying? Think about that...

[dcnstrct]

They might find other ways to monetize it through ads outside of Facebook. So the experience inside Facebook could remain more pure but then advertisers would pay to know they are definitely reaching an audience with a certain message. Last I saw they were nearing $2B in ad revenue and they have not fully tapped the larger potential.