[rfdub]

You could not be more right. At least from my personal experience. I mean, try and buy a phone case on Amazon right now. Literally every single listing on their top two pages of results when filtered by "best rated" is stuffed with fake / paid reviews. Its literally impossible to tell if you're going to be getting a quality product. And if companies like Fakespot or whatever can tell if Amazon reviews are fake, Amazon themselves could easily do as as well, or even just buy one of the review validating services and integrate the score directly into their listings. None of this is that hard, and especially not for Amazon with their scale and resources, so literally the only reason for them not to do this is that it is more profitable not to. The average consumer may have a relatively high degree of trust in Amazon, but anyone who thinks even remotely critically about their purchasing decisions is going to quickly realize Amazon is mired in fake reviews and duplicity.