[fragmede]

> normal healthcare avenues

It's worth noting that's not a selling point for many Americans.

From incomprehensible billing and having to fight for coverage with health insurance, to dealing with antiquated offices (fax? really?), never mind the hassle of scheduling an appointment over the phone, going in to an office, and seeing a doctor who's rushing you out the door, "normal healthcare avenues" is cumbersome, and persists only due to lack of real competition in the marketplace. (The doctor, of which there are really truly awesome ones, is a cog in a far larger machine.)

Still, the technology that allows us to screen a fetus at 12-weeks of pregnancy is quite impressive.