[pypypypypypy]

If I were sure there was no community around the idea at the current point in time I would probably seek to start building that community through different mediums. You could start a meetup that focussed on the discipline, start a blog or aggregate site that collected the available literature and published news in the space. From there if you were willing you could approach different educational institutes and try to build courses or programs around the space. These things combined with other would grow the space and potentially be recognized as a separate discipline.