[JohnnyConatus]

Spotify is an excellent product. They have addressed and solved almost every problem users cited for why they wouldn't pay for music via other means.

It's time to admit it: consumers do not deserve this level of product in exchange for listening to a few ads. These users are obviously unprofitable. And the premium version could likely be more expensive, too.

The devaluation of music was a collective moral convenience. Now it's time to pay.