[ohf]

So - Zagat and the Infatuation have a reputation for quality over quantity, and function more as "restaurant guides" than "review services", such as Yelp (fwiw, Yelp sucks).

I'd wager that Google doesn't have a platform like this in its corporate strategy. What other high (-er) quality, curated content does Google provide? I suppose a case could be made for its SEO algorithms (if you call that curating), but I feel that has more applications for its existing review service than something like Zagat.

[buckhx]

Don't have too much context on high (er) quality content in the rest of Google's portfolio, but we definitely were drawn to Zagat and saw it as a great counterpart to The Infatuation for exactly this reason. Quality over quantity will remain our principle strategy to tackling this space, but we will be exploring new avenues to scale this out more broadly with Zagat moving forward.

[lsen001]

Truth be told, I haven't heard of The Infatuation until today. However, I have heard of Zagat and imbue a level of trust with that brand name. I may not represent your main target audience, but I've done many searches for restaurant recommendations, mostly on Yelp (with the appropriate grain of salt). Now, I'm curious - has the idea of fully assuming the Zagat name been kicked around? It's been a while since the Google acquisition, however, it's been around so long that there's still good name recognition.

[buckhx]

Really looking to make the brands symbiotic. A model we're drawing from is Rotten Tomatoes where The Infatuation is the critic score and Zagat is the community score.