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by webstartupper
3033 days ago
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You only get 5 seconds to let the visitor know what value you can provide them. This is typically done with a large page heading and maybe with a small secondary heading. With a conversational landing page, you are making the visitor click on 3 buttons before he gets to "What is this and why should I care?". That is 3 clicks too many. I would expect a much poorer conversion rate with the new landing page. I have not previously head of conversational landing pages, but I don't see any benefit, and expect them to die soon. Your old landing page needs a headline that explains the value add. All I see is (i) "It's finally time to live" (ii) "Zenify – Meditation, Clarity and Mindfulness" and (iii) a large block of text that is unreadable. I have no idea what your app does, whether it solves any of my problems and whether I really need it. I suggest you add a headline at the top that quickly tells me what to expect. If you really-really want to try out the bot, I would go with putting the bot where you have the large block of unreadable text on the old landing page. - but ensure that you have a good headline and maybe secondary headline explaining what this does first. P.S. I much prefer the colors of the new landing page v/s the old, so maybe you could copy the color to the old landing page. |
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