[ball_of_lint]

Apple has a large part of their reputation built on security and privacy, neither of which is at all possible with arbitrary government censorship software baked into every device.

[confounded]

Blocking malware for the security of the nation is the justification for GCHQ building a Chinese-style firewall around the UK’s Internet.

So in that case, the pitch is security. The pitch can always be varied as long as there are bogeymen.

This is the problem with relying on marketing (or markets) to protect you.