[godzillabrennus]

I guess since Amazon can use it's monopoly position to hurt Google it would be fair for Google to punish Amazon by restricting who can find products through their search engine?

Maybe a little trade war between the giants would help them realize this is stupid.

[doorbumper]

It's more troublesome for Google to retaliate. Google is already under scrutiny for unfair search results from regulatory agencies all over the globe.

Amazon has gone mostly unnoticed, and exerts their power without fear of reprisal.

[drdrey]

if only there was some sort of federal trade agency that could fine companies for abusing their monopoly positions

[noarchy]

If only there was a monopoly. It isn't as if you suddenly can't get these device any longer.

[mattnewton]

Monopoly power can be exerted at a whole lot less than 100% of the market.

[Buge]

Google also doesn't have the only place you can get search results (eg Bing). But that didn't stop Europe from handing out a $2.8 billion fine.

[BonoboBoner]

35% of ecommerce customer journeys already start on amazon. It is not like they totally depend on SERP rankings.

[cornholio]

Let's see how that plays out when Chrome gives out a blank page for every Amazon domain ! <insert Brin & Page evil laugh here />

[gaius]

I guess since Amazon can use it's monopoly position to hurt Google it would be fair for Google to punish Amazon by restricting who can find products through their search engine?

All that will do is push people to search Amazon first cutting Google out of the loop altogether.