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by robgurley
3029 days ago
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Ding ding. I've started seeing "buy here pay here" auto dealerships use "Uber-ready" as a marketing message on their most expensive cars (and subsequently most insane leasing arrangements). It's a smart selling point, because you're overcoming peoples' general aversion to spending $$$ on luxuries for themselves by allowing them to justify the nice-car purchase as a business investment. Sure man, you really NEED that F150 to ferry drunk kids around a five block radius from Duke. |
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