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by chrisseaton 3033 days ago
> I'm not sure how Uber et. al was originally promoted to drivers, but I've originally seen it as something like "I'm heading home from work, let me turn on my uber app and see if anyone around me needs a ride going in that direction".

That's not how Uber was originally promoted to drivers at all. Uber was originally promoted to high-end professional car drivers.

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I'm pretty sure I heard ads from Uber or Lyft on local popular music radio stations while driving advertising $15 - $20/hr wages.

Some discussion on this site:

https://uberpeople.net/threads/uber-radio-commercial.27343/

Not sure if these are the same commercials I heard.

They eventually pivoted to make UberX their primary offering, but for over a year their _only_ offering, at least here in LA, was black car rides through established, professional car service drivers. I remember thinking of calling an Uber rather than hailing a cab as a luxury / splurge.