[Drei01Matt]

Yes we are sending actual bottles of beer.

A creator adds a "Buy me a beer" button to their website/content.

You (as someone who loves their content) clicks the button, pays $10 through Stripe/Paypal. We send the creator a bottle of premium craft beer on your behalf.

A real reward for their work!

[Piskvorrr]

Interesting. What's the expected overhead of a typical transaction? If its significant fraction goes to shipping/other fees, might as well send the money directly, avoid middle men and allow the creator to get something they would want. Is there a way to indicate a preference "this beer is what I (don't) want"?

[Drei01Matt]

Initially there's no choice of beer, we plan to roll out such options if demand dictates.

The overheads are very low actually. Shipping cost is the biggest one and we're actively working to keep that to a minimum using local carriers where possible.