[oldcynic]

It's hurting their brand, even if they haven't realised.

I don't want 3 attempts and returns to buy a battery, or charger, or any of the dozens of categories this affects. I don't want to be buying co-mingled inventory on lines I know are prone to counterfeiting.

So I think of Amazon as 2nd rate - (because of this). So do many of my friends who have been affected by this as it's become far from rare.