[istorical]

I work in analytics in the sales and marketing department at a late stage startup. I was recently tasked with moving from just reporting to working in modeling and prediction.

A first step I thought of was to build some multiple variable models / apply multiple linear regression to try to measure the relative influence of our marketing campaigns and touches to a sale.

With your experience in this area - are there are particular models you recommend trying to build as a first step for someone who's more of a beginner in modeling and predictive analytics? Or business questions you find go the furthest within this specific domain of sales and marketing?