[goatherders]

This x 10000. A salesperson is not a task where mediocrity is acceptable. Without sales nothing else you do matters. A great salesperson and crummy product have a chance at success. A great product and a crummy salesperson are doomed to fail. No product or service can outrun bad sales.

Your friend isn't a salesperson. If his pedigree and smarts can help then fine. But he isn't a salesperson. Candidly, you are the salesperson until you have 7 figures of revenue. I'm serious. No one knows the product like you. Find other people to do the other things and dive into selling.