[cik]

Saw this in my inbox yesterday and was excited... until I read it. Nothing changed. Ultimately Elastic is still looking for a revenue model beyond consulting that makes sense.

Our company needed to build a bunch of this ourselves, simply because of the bundling cost. At the end of the day many, many organizations would love the ability to PURCHASE A SINGLE PLUGIN not all of x-pack. Ignoring the cost - the reality is that x-pack is useful in large enterprise, and a reasonably tiered model to develop against would help startups get going, and tie us in for the long-term. Instead, we built our own.

The sheer number of times I've had direct conversations with people at Elastic (from CEO down) about this makes me cringe. We rely on Elastic. We currently have our own ecosystem around it. We're also going to (over time), probably have to open source bits and pieces, so that others don't have the same pain.